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- 😭What I learned from posting every day on LinkedIn for 30 days (June 1-31, 2024)
😭What I learned from posting every day on LinkedIn for 30 days (June 1-31, 2024)
Lessons Learned about LinkedIn Marketing
Anthony Ao
October 07, 2024
What I learned from posting every day on LinkedIn for 30 days (June 1-31, 2024)
My LinkedIn performance before, during, and after this project.
Hey there,
On a sunny day in May 2024, I wondered how people get famous on LinkedIn and what would happen to my LinkedIn account if I posted every day for a month.
I’m writing this review in August 2024 to have a month to ‘reset’ the algorithm, and I recently hit all-time-high impressions on LinkedIn. So, I will cover these two questions in the following order.
Table of Contents
I. How do people get ‘famous’ on LinkedIn?
Internet fame is a lucrative topic because who doesn’t want to get famous behind their desk, chilling in their room?
In my opinion, fundamentally, there are three kinds of internet fame:
A. Fame parallel to the actual world
B. Fame exclusive to the online world
C. Viral fame
A. Fame parallel to the actual world
If I were the Chinese son that Elon Musk had with his affairs in Shanghai, or the grandchildren of Einstein, or the Foreign Trade officer in France, or the president of BMW, then I for sure would have been well known to the world. This publicity will, of course, transit nicely to LinkedIn because almost everyone knows about Bill Gates, so Anthony Gates or Anthony Musk would surely gain a portion of the fame nicely. In fact, the person most followed on LinkedIn is Bill Gates, a guy who was actually famous in the world way before the existence of LinkedIn.
B. Fame exclusive to the online world
Here, I’m talking more about people famous in the online world only and you probably can’t find them in the actual world. These people are online celebrities that has built a strong followers and community on platforms like YouTube, Twitch, Patrons, OnlyFans, etc. Some of them make the transition into getting famous in the actual world by going to TV shows or attending sponsored events. What they all have in common is that, before the online platform existed, nobody in the actual world knew them.
A kid in a reel showing himself walking in the air, or Karen in the plane, plus many others that just went viral by doing things that nobody expected and became a meme. This fame is usually not related to followers or community building but more to the particular things they did — they could have a YouTube channel that only has 50 views and then suddenly a viral reel on Instagram with millions of views and engagement.
Why am I a good subject to study this research question?
After defining the types of fame we can find on LinkedIn, we can now turn to the study's subject: Anthony Ao.
This guy is not famous in the real world—he has not appeared in any aired TV shows, is not linked to any celebrities on or offline, has no community on Discord whatsoever, has only 2 views on his live-streamed Twitch, and has 28 followers on his discontinued YouTube channel.
This makes me a very convincing account to be in this study because my baseline of fame is nearly zero. So, did posting daily on my account make me famous on LinkedIn?
The short answer is no, and I learned a handful of lessons from this. The following is the methodology you can easily skip, but I used Grok, Notion, and a scheduler to complete this study. : )
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